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MS in Business Analytics

Lead The Big Data Revolution!

More data is available than ever before, and analytics have become a part of every major business decision today. With the Master of Science in Business Analytics from Michigan State University, you can be part of this emerging transformation and leading new industry.  The main themes of the program focus on business strategy, data management and experiential project consulting.  Graduates from our program have landed employment opportunities in a wide range of industries, such as consulting, automotive, consumer products, retail, and financial services.

Apply online here. Deadline October 15th, 2015

Learn more about how the field of business analytics is shaping the future(click here for a video).

Recognition:  Important News

  • Ranked in the 10 Ten!

  • Summer Internship Success!

    • Students have begun returning back to MSU from their summer internships and we are very excited at the number of students returning with a offer in hand for full time employment upon December graduation.  Congratulations all on a job well done!
  • Fall Business Analytics Career Fair

    • The MSU Business Analytics and Marketing Research career exploration fair held on Sept. 17th, 2015 was a huge success.  The goal of the event was to provide students across campus with  an opportunity to learn about these two exciting fields of work and help them land jobs/internships.  We had over 300 students RSVP to attend and 50 companies register.  Several companies also utilized their campus to conduct on campus interviews after the event.   The event was included both a career fair and two employer panels discussing the opportunities in business analytics and marketing research.
  • Global Focus and Thought Leadership

    • Our department chair and program founder, Dr. Vallabh Sambamurthy, recently went on a 12-day trip to Beijing and Shanghai. He visited several of the top accounting firms and corporations in China to expand our global relationships into an opportunity pipeline for students. Dr. Sambamurthy also hosted several alumni receptions to reconnect with our Broad family abroad.
    • Accounting IS Big Data Inaugural Conference:  Dr.  Vallabh Sambamurthy and Dr. Karen Sedatole have been nominated to take part in the first ever conference focusing on big data and its impact on the future of the accounting field.  The event will be facilitated by the Center for Advancing Accounting Education and the American Accounting Association.  We are extremely excited to be part of this innovative initiative!
  • Employment

    • CLASS OF 2015 SUMMER INTERNS:  Best wishes to our students on their summer internships!  Examples of employers that hired from our program include:  Auto-Owners Insurance, Chrysler, Fanuc, GM, Juristat, Lear, Mercedes Benz Financial Services, Quantum Ventures, Spartan Innovations, Trinet, Whirlpool,  and MSU Advancement.  The average hourly rate is $25/hr.
    • CLASS OF 2014 GRADUATES:  The average annual salary is $80,881 with 95% of students accepting offers.  Companies represented include:  AT Kearney, Carhartt, Cognizant Technologies, Disney, Ford Credit, Navistar, Mercer, Bejing Zhonglianhuan, UPS, Urban Science, Toys R Us, Victoria’s Secret etc.
  • Corporate Projects

    • Our fall projects currently feature: Carhartt, Farm Bureau, Meijer, Michigan Lottery, MSU Hockey, Urban Science, USAA, Vertafore
    • The spring project was a wonderful success thanks to our sponsors, Diageo and IBM.  This project provided the students an incredible opportunity to work on real world big data in their first semester of the program.  It was a magnificent success for all involved.
    • Summer projects featured MSU FCU and Michigan Lottery.   It was a wonderful experience for all involved!

Program Highlights


Reputation (Testimonials):

Auto Owners Insurance (Eric Traux, Predictive Analtyics Department)

“I am impressed with the preparedness of the students coming out of this program. They were able to immediately have a meaningful conversation with me about the technical details of predictive modeling while at the same time knowing what questions to ask to better appreciate the business environment in which their models will live.”

Michigan Lottery (Amanda Perkins, Research Department)

“The opportunity to work with the MSU Business Analytics program was a wonderful experience for the Michigan Lottery.  They worked extremely hard researching our industry to provide the most accurate answers as possible.  The students’ expertise in Business Analytics could be seen throughout the project, especially with their final presentation and recommendations.  The MSU Business Analytics program provides tremendous value to organizations who are searching for answers to complex data issues.  We look forward to working with the program again in the near future.” 


Learn more about the program, admission requirements and how to apply.  You are also welcome to contact us directly for more information at or 517.432.2914

Eli Broad College of Business

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